Role and name of person answering the questions:
Ere Perez, Creative Director
6 March 2019
Bondi beach, Australia
If your brand was a person, describe her/him in three words.
That is such a great question! WOMAN. SELF-CONFIDENT. KIND
If you could travel to any time or place (past, present, future) which three would you choose
PAST: I’d like to see Bondi, before development. I wonder what it was like with no houses and
all those trees and sunshine.
PRESENT: a relaxing stay at an eco resort in Bali, reading magazines by the infinity pool and
exploring the jungle. Some time away from busy life!
FUTURE: to a future when we have solved the world’s problems, we are kind to each other and
it’s all looking beautiful out there.
Is there a brand or a person you look up to? Why?
Frida Kahlo is a person I admire. Her personal life wasn’t always ideal – but she was such a
talented artist, a colourful personality and ultimately a strong independent woman. She is also
Mexican, like me. And who can forget her iconic style and flowers in her hair!
A day at the beach or a day at an exhibition?
Definitely a day at the beach. One of the best things about Sydney is our amazing beaches. Plus,
my kids love the waves.
In your opinion does organic beauty have anything to do with the sustainable fashion
They are definitely connected. It’s the wave of people realizing industry effects the planet – we
can’t go on polluting like we used to. This goes for our environment – and out bodies. In
regards to the beauty industry, links between toxic chemicals in cosmetics and health have
seen a rise in natural alternatives (like us!) What we wear, eat, consume & purchase – all
impacts our environment, our health and the people involved along the way. Conscious
consumers are demanding brands be more ethical, sustainable and transparent in their
business. Some brands are listening to this shift, and are turning away from being purely
motivated by profit to taking responsibility for their impacts, and also – inspiring new and
creative ways of sustainable business. We are proud to be part of this movement. Some of our
commitments to our brand followers include being Carbon Neutral and joining the United
Nations Global Compact. It’s beautiful when we all work together (consumers & creators)
towards a common vision of caring more about our world.
Would you like to share the story behind your brand with us?
The brand started in 2004 from an idea to blend my loves – natural health and beauty. Inspired by
traditional herbal medicine & wisdom from my family in Mexico, I studied a lot and created a natural
almond oil mascara. Natural Makeup was not commonly available in Australia, and I thought
women deserved to feel beautiful without compromising their health. I’m happy to say we started a
trend that has widened and become more mainstream. Ere Perez has grown into a boutique brand
of makeup and skincare and we continue to educate about the powers of natural health and
What is the most challenging part about creating organic make up for you?
Definitely formulations. Traditional makeup brands will use any ingredient if it does the job.
Literally. They wil use formaldahyde, petroleum and other undesirables, without consideration. We
are a natural brand, meaning we rely on natural ingredients. We are innovators in the industry and
so much time, testing and research goes into finding natural alternatives that work. There’s always
a way, we just have to find it.
Who makes your items, and how?
Our products are designed in Australia by our team in the Bondi office. I am very involved in
this process and my husband, Juan, oversees the lengthy formulations process. We then have
facilities in Mexico, Italy and Australia where the cosmetic are produced.
Where do you get your ingredients from?
We source our plant-based ingredients globally, depending on where they are grown and
How do you test your products?
I am proud to say that Australia has now banned animal testing for cosmetics. This is a
huge win for the cruelty free movement. There are many new scientific ways to test
cosmetics that don’t involve animals; they are proving to be as reliable as traditional
methods. We like to say, we test on our friends and family!
What differentiates your brand from others in the organic beauty industry?
Price is a big point of difference. We want to provide natural products for everyone, and so we
keep our prices reasonable. We also don’t just focus on what’s inside the bottle, like some
brands. We use eco & bio packaging wherever we can, we are carbon neutral, and have
committed to the united Nations Global Compact, which encourages businesses to have
sustainable & socially ethical practices. Our values are in everything we do – the formulas, the
bottles and packaging, and the boxes. We are quite unique in this regard.
Your make up is made of really interesting ingredients such as oats, avocado and quinoa.
What is the story behind this ?
It comes from the old saying, ‘You are what you eat’. This inspired us to focus on ingredients
that are actually good for us, rather than ones that can be harmful. There is so much healing
benefit in many plants and vegetables, with amazing properties for skin. Nature knows best!
If you could break down your most popular product for us, which ingredients would we
Almond oil, rice powder, avocado oil, beetroot, vanilla, spinach, quandong, carrot, quinoa
water, oat milk, jasmine oil, apricot, jojoba oil, Australian blue cypress, spirulina, chamomile,
Anything else you would like to share?
If anyone wants to learn more about natural beauty and makeup, as well as sustainable
lifestyle tips, interviews and ideas for wellness – please sign up on our website
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